TWEET REFINE RINSE REPEAT - SOCIAL MARKETING DELIVERED
Post engaging content with catchy headlines, capture your prospects with useful information about your niche product. Make yourself the go-to business for information and services offered.
Picasso never got any recognition by drawing dot to dot, so don't make your customers play connect, maximise every opportunity within your social media strategy to aid you in the creation of your brand.
Facebook has over 31m UK users and over 2Bllion world wide daily users, so if you looking to market any B2B or B2C product Facebook is a good bet. So are Pinterest and Instagram, there's no question that if you’ve got an ecommerce store, or are offering an image-rich product Pinterest or Instagram can showcase your products in all their glory.
Where as LinkedIn is a professionals network, it's almost exclusively the domain for decision makers conducting their purchasing research, therefore almost solely B2B, Twitter has a varied range of users a recent report from Vanson Bourne showed that business owners utilising research used Facebook 24% of the time but only 6% used Twitter, but we get a better click through rate from the later so it's worth experimenting.
Run a Pinterest or Instagram campaign! grab your customers attention with great pictures and link them to an engaging article and give your prospects an idea of investing time with your business.
It's designed with quality leather, and it's well put together! So why not promote both with a PInstagram social media strategy. Any product or service that would benefit from promotional pictures, food cafes, clothing stores, pottery and garden products, beauty products could be marketed and would benefit from regular updates on these two.
We recently created a website for a local landscaping company, add a social media account, post colourful before and after pictures on the platforms and you have some of the ingredients for further business transactions.
Fewer Characters - More Character
You can't fit your whole message in a line our two, but try and get the point across with a snappy headline, and try and always add a link, either to your own informative page, a brand suppliers, photo's, a video or Infographic.
People love creative informative content, so why not tell them about products and services offered by you and what differentiates you from your competitors.
What's in it for me?
Customers maybe interested in what you offer if it adds to their quality of life, try and understand what it takes for your customer to tap 'add to basket' rather than 'close window' and change the outcome of their actions within your type.
Interest Rates & Shares
Keep others interested in your business by offering exclusive social media promotions, loyalty bonuses for re-tweets likes and shares, take time to know the social habits of your customers within your existing client base, if you sold fitness products you wouldn't advertise on where's my pub dot com, but if you manufacture bespoke office furniture you could fully utilise the power of YouTube!
You could start at your contact list by asking your existing customers about which social platform they prefer? if any reply with 'No:33 bus, the 17.35 to Milton keynes is always overcrowded', there would be no need to contact them further about your social media updates, just inform the others about products and polls, and your 'unmissable' social media promotions.
Content Strategy Is King
So give your business a boost by creating a social media marketing content campaign, get found by new customers, your existing ones will like it and they'll come back for more, and may even recommend to others and add further to your newly found and growing client base. Post regularly to keep them engaged and fully utilise your new reach.