ADAPTIVE | RESPONSIVE | FUNCTIONAL WEBSITE DESIGNS
If there's a single question that we get asked consistently more than any other, is it worth upgrading to a mobile friendly website? Our answer is check thoroughly the analytic data of your current site. You'll be surprised how many visitors you're getting using mobile platforms.
What Is Responsive Adaptive Design?
These are terms given to websites that fully utilize various syntax concepts to ensure that any site visitor will always see a clean design matched perfectly to their chosen viewing platform. This ensures a positive user experience and can lead to a visitor staying with your site and not returning to search results or visiting a competitor.
It is completely different from a separate mobile site (sub domain) in that it 'adapts' your pages UI so it fits any screen size.
The biggest benefit you'll see after getting a mobile website is a decrease in bounce rates! So many companies now have them that if you don't, your customoers just won't except it! If they have to scroll side to side as well as up and down to read you content, they'll just hit the back button and go somewhere else. Call 01908 886350 to for a free website assessment.
Google has stated that it is a best practice and that it recommends a responsive design. What this means to you is, priority given to search rankings and results. Your visitors will love reduced page load times.
Where as separate Mobile websites are usually uploaded to a sub-domain (like m.yourwebsite.com) or a folder (yourwebsite.com/mobilesite) then the site owner would set up a redirect (either using java script or user agent detection) to 'direct' the visitor to the appropriate site, a responsive designed website would require no mobile version and will not require a redirect therefore the loading time is faster, and data usage is minimised.
Easier Analytics Tracking
It cannot be overstated how important it is for correct session visitor identification tracking to be retained by the website owner. Correct tracking of any website visitors in Google Analytics provides you with detailed information on any of your mobile users.
If you are using a sub domain your traffic attribution data is that much more difficult to correlate and can have an adverse effect on any of your reporting, and tracking the source and length of any website visitors is vital, aiding in the proper evaluation and subsequent effectiveness of any latter marketing campaigns.
Avoiding duplicate content
Duplicate content is not only negative in terms of search results, it is also a complete nightmare in the respect of website updating and maintenance, time saved in updating your web pages twice can be spent elsewhere on future site development.
Lowers Serps Bounce Rate
When web surfing on their mobile devices, your visitors will be expecting a positive user experience when they visit your site. If your website visitor has a negative experience, on the landing page they're more than likely to 'bounce' straight back to the search results page and visit a competitors website!
Google has stated it would like designers to provide better user experiences. And it will be giving more preference in serps to websites where this is less likely to happen.
A responsive adaptive design not only gives the perception of your company as a go to company, it also reduces the chance of customers moving on to other company web pages.
Keep your visitors engaged with your website on multiple platforms and screen sizes. Context-aware imaging will help keep people engaged with your content, your customers will soon expect you to have one, and if you don't, they may well go somewhere that does.